Enhance Your Sales with These Effective E-Commerce Tips
Online businesses are making merry in this digital era. One primary reason being the ease of trading offered under its fold. E-Commerce offers that perfect landscape for businesses to flourish in the virtual world. Driven by technologies like electronic funds transfer, Internet marketing, mobile commerce, electronic data interchange (EDI), supply chain management, automated data collection systems, online transaction processing and inventory management systems, eCommerce has way to go in the future!
However, like the traditional form of businesses, eCommerce too battles unwarranted challenges, the most prominent being the constant worry about how to boost sales? For your convenience we have listed down a few tricks that will offer help in boosting the sales of your business.
These tips include:
1. Be Judicious With Words
One thing to remember is to be judicious with words! One single word may have different interpretations across different cultures and countries. For instance in the UK, never use the word shipping, instead use delivery. People there tend to imply shipping as a slow mode of transportation while delivery is considered to be fast! Thus, to avoid creating confusions and to convey the apt message, businesses should convey the right message in the given geographic location.
2. Visual Appeal
Visual appeal plays as much a crucial role as does the text! After all, one photo is worth a thousand words and your product tends to leave a mark through its picture. Why then play with the image quality? Hence, it is imperative to create aesthetic appeal by using best quality images for, which the services of a professional photographer should be availed. As a matter of fact, product images are viewed by customers on-site as well as off-site. Remember, one image can make a whole lot of difference!
3. Earn Credibility
eCommerce is a volatile domain and every move matter much! Credibility plays a big role in convincing the customers to make purchases from your portal. After all, there is no dearth of competition! One important factor that draws customers towards your business is credibility. Trust badges and secure checkouts create that differentiation between your business and the rest. Hence, it makes all the sense to incorporate trust logos on the website to earn the trust and the customers!
4. Keyword Research
Keywords are the game changers in the virtual world. The right use of appropriate keywords helps attract prospective customers to your website. Although keyword research is a part of the overall SEO process, remember to never invest in SEO without an extensive keyword research. Once you’ve identified the right keywords to use for your business, you can then proceed with the SEO, either in-house or by outsourcing!
5. Return Policy
We all know how online shops capitalize on every opportunity to make money. It’s disheartening to learn that a few shoppers however, have unfriendly return policies that do not include free returns. Most customers do however; admit that the ease of return plays a decisive factor in making the purchases with the same online shopper the next time over. If the experience is seamless, they are likely to return shopping with you again. If the experience is not hassle free, they are sure to think about alternative options!
6. Delivery Time
Customers are likely to shop with you if your checkout process is smooth and informative. One of the small but effective factors that determine the course of user experience is delivery date! Having this up on the website adds a personal touch to the whole shopping experience. Never miss out on this; it can make a huge difference!
7. Contact Details
We live in a digital era where online shopping comes with its own sets of pros & cons and hence a new shopper is always apprehensive about shopping the first time with you, yet takes the risk of doing so. Hence, it is important for you to reciprocate by displaying your location and contact details, including phone numbers. This gives the ease to the customers to pick up the phone and reach out to you.
Sakshi A Mattoo
Binary Semantics Ltd.