Follow These Psychological Concepts for a Robust Social Media Strategy
Social Media Marketing is the new game changer today, which can determine or alter the course of your businesses in the highly competitive business environment. Social media addiction is fast catching up and people are indeed spending a considerable amount of their time on different platforms including the Facebook, Twitter, Instagram and Snapchat. Have you ever thought that you, as an organization, can spin this addiction to create a favorable landscape for your business?
Come to think of it, personal habits play a pivotal role in effecting one’s mind & behavior. As a business, you should try to take advantage of human psychology such that it boosts your sales and enhances your overall profits. If you are pondering over how is this possible, read on. Social media shares a deep connect with human psychology and if you are a smart marketer, you can tap the right buttons, to benefits immensely in the longer run!
We have thus, compiled a list of five psychological concepts that will certainly help you bolster your social media strategy. These include:
Human brain adapts behavior basis new experiences. It’s pertinent to mention that the advent of internet, particularly social media, has made our brains more adaptable than ever.
Neuroplasticity, as it is called, facilitates the enhancement of brain speed and its impact on our brains. Thus, businesses can use the results of:
1. Shorter attention span to curate captivating messages that capture the attention of the consumers.
2. Multitasking that has become an indispensable part of everyday living should be used to engage customers to generate a feeling of enhanced productivity by offering multi-touch/multi-channel experiences.
Nuroeconomics is a study of psychology, economics and neuroscience put together. It delves their intersecting point and their impact on human thoughts and decision making. This offers businesses an opportunity to renew their efforts for decoding the values of human behavior for their own benefits. This aspect helps unravel the causes that prompt human desires, decisions and actions during their engagement on social media.
3. Transactive Memory
Human memory is transactive memory, which depends on social support to string together its own memory pieces. Before social media penetrated our lives, human memory had a storage dependency on people like friends and colleagues. However, with the rise of social media, digital storage has taken a new high. This, of course has taken a toll on our attention spans and collective memory. This is where an organization should find its cues to draft a compelling strategy to:
1. Create social media content.
2. Place social media content.
Shorter attention spans and quick decision making should prompt businesses to curate persuasive social media strategies. These should be lucrative to capture the attention of the consumers and look authentic to prompt decision making resulting in sales!
4. FOMO: Fear Of Missing Out
FOMO or the fear of missing out on an exciting and fun activity has undergone a fresh makeover. Now one does not need any specific reminders suggesting that they are missing out on something worthwhile. A quick glance at the social media page of others automatically triggers this feeling of anxiety within. This should be used as an important aspect while creating a SMM strategy for your products or services to generate sales. If you are successful in developing a brand campaign that triggers this psychological fear in a subtle way, you are sure to elicit a positive response from your target audiences, which in turn boosts your sales. Instead of projecting what others are doing, focus on what you are missing while others is doing this! Generating jealousy and anxiety helps achieve your goal of establishing that missing connect with your potential customers and target audience. FOMO is known to trigger the following results:
1. It heightens discontentment with one’s own life.
2. It decreases privacy.
Thus, the responsibility of making a social media campaign friendly yet effective lies entirely on you. In a bid to make it successful don’t make it too negative.
5. Status Anxiety
It is an unsaid truth that social media causes a flow of negative emotions. This does not however, mean that it has to be used in a negative aspect all the time. Just as the way FOMO can generate positive response, so is the case with Status Anxiety. Humans are marred with traces of status anxiety as long as they cohabit in groups or a society and want to feel wanted and regarded amongst their peers. People crave to be liked on social media and thus, follow a two way approach to increase their following on these platforms by liking and following others back. Businesses can take advantage of this concept by making one feel special in the group by rewarding the MVPs with:
1. Exclusive offers, deals and discounts
2. Special shout-outs.
3. Special Content, which can be shared with their followers.
People who benefit from these direct rewards feel happy and the others left out, which in turn creates anxiety. This has the potential to extract desired customer engagement and participation.
Follow these five concepts to feel the difference in your business today!
Sakshi A Mattoo
Binary Semantics Ltd.