Time to Embrace Mobile App for Your Business: Here’s Why
Mobile apps are no more a luxury but the need of the hour. These days customers are demanding an on-the go experience, which is possible if only you have a mobile app that can be accessed anywhere, anytime! Changing times call for a pleasant experience to hook old customers and earn new ones.
No more can a business isolate itself from an ever increasing customer base that likes to browse on their mobile handsets and other handheld devices. With the changing times customers are demanding smooth browsing experience thus making mobile apps a must have for every business. The fact that most customers like to read about your services & products and shop online from their mobiles and handhelds calls for businesses to embrace mobile apps at the earliest.
While there are many reasons to justify this, let us take a look at some of the most compelling reasons/factors for businesses to consider migrating to or including mobile apps as a part of their business operations. These factors include the following:
You are losing out to your competitors if you still believe the need to have a mobile app is not a necessity! Yes, if this thought drives your business strategy, it’s time to think afresh. If you fail to make yourself visible you stand to lose your customers and your business to your competitors. Hence, it is important that you boost your visibility by launching a great mobile app that offers a smooth and compelling on-the-go experience to the customers. Most customers today prefer to browse anywhere, anytime instead of sitting on a desktop. Thus, to boost visibility, ensure you have a pleasant app in place.
2. Multipurpose Solutions
No doubt that a mobile app is a landmine of information. It offers multipurpose solutions to issues like general product/service information, search option, service/product costs, booking process, user accounts and news feeds amongst others. One mobile app helps offer different info under one platform. It also gives you a chance to promote your product/service by running latest discounts, sales & promotional offers within the app itself. Push notifications bring you a step closer to your customers and there’s lot more you can do by using the premise of your mobile app.
3. Be Different
If you are a small business and are looking to strike big, then creating a mobile app for your business is a great idea. Mobile app is sure to boost your prospects of being different and edgy than your peers and competitors. Your business can march ahead with a big leap with a fascinating and engaging mobile app that offers a smooth and unforgettable experience.
Irrespective of your business vertical the fact of the matter remains that your customers need a platform to reach you! Including a help desk or messaging feature in your app paves way for your customers to reach out to you with feedback and suggestions. This is a great way to engage your customers and boost two way communications with them. Customers who get the options to reach out to product/service providers feel more engaged and are happy to be served. And if this experience is offered on the go to the customers, they are more than happy to be associated with your business!
5. Promote Loyalty
There’s advertising all around. Most customers are flooded with different kinds of ads floating around across various media like television, newspapers, billboards, banners and flyers etc. With excessive advertising hammering their minds, it gets difficult for them to retain the right kind of messages. Mobile app is one platform where you can promote yourself and at the same time promote customer loyalty, which plays a crucial role in selling your product/service!
With so many benefits, it indeed difficult to ensure success for your business shorn of a smart mobile app in today’s highly competitive mobile world! So, build a mobile app for your business now if you haven’t yet created one.
Sakshi A Mattoo
Binary Semantics Ltd.